Red Bull Racing x ExxonMobil:
Motorsport Partnership Campaign & Creative
Downforce helped ExxonMobil elevate their partnership with Red Bull Racing, using motorsport’s dynamic platform to boost brand engagement. Our work covered design, events, and communications, highlighting ExxonMobil’s cutting-edge fuels and lubricants.
EXPERIENTIAL
Bringing Fans Closer to the Action with Experiential Marketing
In the high-octane world of motorsport, brand visibility alone isn’t enough – true fan engagement makes the difference. We partnered with ExxonMobil to create immersive, high-impact activations that brought their cutting-edge Formula 1 technology to life, allowing fans to experience their innovations firsthand.
From projection mapping that unveiled the science behind performance fuels to Virtual Grandstand initiatives and Augmented & Mixed Reality experiences, our goal was clear: to deepen audience connection, amplify brand engagement, and leave a lasting impact on motorsport fans worldwide.
PR & Communications
Transforming Complex Technology into Compelling Stories
In motorsport, technical innovation is key, but effectively communicating the benefits of advanced fuel and lubricant technology to a diverse audience—ranging from engineers and teams to media and fans—requires a strategic, engaging, and visually compelling approach.
We collaborated with ExxonMobil to develop a comprehensive suite of PR and communication assets, translating complex engineering concepts into clear, engaging, and visually striking content. Our focus was on maintaining technical accuracy and brand integrity while making ExxonMobil’s contributions to Formula 1 performance and efficiency both accessible and exciting for a global audience.
Additionally, we leveraged ExxonMobil’s F1 partnership to create entertaining and informative social content, from dynamic animation sequences revealing the technology beneath the surface to lighthearted video content that engaged and educated fans – bringing the brand’s cutting-edge innovation to life in a way that resonated with audiences both on and off the track.
Marketing Collateral
Seamlessly Integrating ExxonMobil into the High-Energy World of Motorsport
We developed a comprehensive suite of marketing collateral that not only adhered to ExxonMobil’s established brand guidelines but also seamlessly fit into the dynamic motorsport ecosystem. Every touchpoint was carefully crafted to ensure brand visibility, engagement, and consistency across all channels.
