A bold brand approach for Prokart South.

We have designed and created a radical, bold new look for Prokart South that defines the brand as trusted and professional. We have realigned the partnership between Prokart South and their racing team whilst keeping the two connected by the use of the new ‘P’ identity.

Transforming awareness.

We kicked off with a social media takeover during the Christmas holidays to take advantage of fans having a lot of down time. By running a competition with the winners announced on Christmas day we were able to convert an increased following of more than 10% in a 2 week period without any advertising spend.

Fan engagement.

Ethan, the owner of Prokart South is the friendly face of the business, a unique character full of energy and passion that we just had to re-create in emoji form. This was very well received and helped us to resinate with his online following.

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