ExxonMobil Tracklab

We have developed ExxonMobil’s new trackside laboratory, a key element in their partnership with the Red Bull Racing Formula One team. It’s debut at the 2024 British Grand Prix elevated both precision engineering and brand storytelling.

ExxonMobil Pegasus tracklab branding by Downforce Creative

Designed to support ExxonMobil’s cutting-edge fuels and lubricants analysis, the lab helps technicians monitor the race cars’ performance by analysing fuel and oil samples – giving the team a vital competitive edge on the track. It’s design and panel layout has been meticulously designed for the ability to suit different sized event spaces. Durability was also a priority, so an anti-scratch laminate covering was applied throughout, however not without it’s challenges!

Blending functionality with a bold media-ready design, we used ExxonMobil’s deep blue and bright white palette, anchored by an illuminated red Pegasus – a symbol of innovation and strength.

After the success of the Formula One unit, we were asked to design a standing desk style unit for use during the 2025 MotoGP season mimicking the styling. Check it out below!

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