ETS Racing Fuels
With a legacy rooted in motorsport innovation, ETS Racing Fuels has continually pushed the boundaries of high-performance fuel technology. Their portfolio, including the sustainable Renewablaze fuel range, is designed to optimise efficiency, performance, and environmental responsibility in modern racing.
As their creative and social media partner, we were tasked with translating this technical leadership into a compelling digital presence that could resonate across teams, fans, and industry stakeholders.
Our focus was not only to showcase the performance advantages of their fuels, but to reframe sustainable racing fuels as a competitive advantage — not a compromise.
We developed a full social content strategy spanning Instagram and Facebook, combining dynamic motion-led creative, educational storytelling, and platform-native formats designed to drive engagement and understanding.
What we delivered:
• Always-on creative direction for social platforms
• Campaign concepts that translated technical fuel innovation into accessible storytelling
• Short-form video content optimised for reach and retention
• Educational content to support awareness of sustainable fuel performance
RESULTS
Instagram May 2025 → May 2026
| Views increased from 86,961 to 916,341 | Content interactions grew from 1,929 to 28,008 | Followers increased from 7,066 to 9,670 |
Impact
The work repositioned ETS Racing Fuels’ social channels from a technical broadcast feed into a high-performing content ecosystem — one that drives awareness, engagement, and interest in sustainable fuel innovation across motorsport audiences.
Most importantly, the brand’s digital presence now reflects the ambition behind its technology.
